Wednesday, March 31, 2010

Examples of detournment



THE GREY ALBUM
The video

YOU WOULDN'T...
MPAA anti-piracy advert

You wouldn't start a war


Corrected

iwouldn'tsteal.net

SPOOF ADS


Adbuster


Dove Spoof reported on CNN


Original Dove produced Onslaught

The spoof using Axe ads

Another spoof calling attention to deforestation due to palm oil plantations

Gitlin discussion questions

1.What does Gitlin mean by ideology and by the statement “the mass media have become core systems for the distribution of ideology.”

2.What does he mean by the statement “Just as people as workers have no voice in what they make, how they make it, or how the product is distributed or used, so do people as producers of meaning have no voice in what the media make of what they say or do, or the context within which the media frame their activities.” (3)

Do you believe this?

3.What happens when political movements rely on mass media?

4.What is a media frame? And what were some examples of reoccurring news frames?

5.According to Gans, what accounts for prevailing frames?