Thursday, April 29, 2010

More Advertisement Shenanigans

So, I was introduced to the video of the presentation given by Jean Kilbourn entitled "Killing Us Softly 4: Advertising's Image of Women." The link to the trailer may be found here: http://www.youtube.com/watch?v=PTlmho_RovY

While watching this, I was reminded of the Dove "Evolution" commercial we had discussed weeks ago (as it was in it), and the presentation brings up some relevant points on the nature of the way in which mass media influences everyday life, much of which we have already addressed. This is one person standing up against the messages that are being broadcast and forced upon society, and trying to spread the message to others. From this, her message spread only slightly, but with the advent of new technology and today's internet access, especially to sites like YouTube, the messages may be spread more rapidly, and has gotten her some attention; the filming of her presentations are all recorded under IMDB, a site which catalogs movie information (http://www.imdb.com/title/tt0156707/).

The first presentation was given in 1979, and she has subsequentially released "Still Killing Us Softly," the 2nd lecture given in 1987. The 3rd presentation, "Killing Us Softly 3" was given and may be found below: http://www.youtube.com/watch?v=QSXDCMSlv_I&feature=related

These films have inspired university courses, and gotten recognized otherwise in sites and blogs that look into advertising and messages constructed by the media (for example: http://www.cambridgedocumentaryfilms.org/beyond.html). I wonder how it would be if the DVDs were to be promoted through advertisements on TV...

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