Hey guys! For my final project I am focusing on P.E.T.A and their ad campaigns. This video I found on youtube is the official PETA video and it is hard to watch. I wanted to it with you guys to show you why they launched their new campaign 'I rather go naked than wear fur'. Each year thousands of animals are tortured and killed for the purpose of their skin. Not only do they slaughter the animals, they poison the earth while doing so. PETA is the biggest voice right now in advocating for animal rights. I wanted to share it with you guys since animal cruelty is a large arising issue. Do you guys have any thoughts or ideas about how they can better communicate their message through advertising to reach the largest number of people?
Monday, April 26, 2010
PETA's Campaign
Hey guys! For my final project I am focusing on P.E.T.A and their ad campaigns. This video I found on youtube is the official PETA video and it is hard to watch. I wanted to it with you guys to show you why they launched their new campaign 'I rather go naked than wear fur'. Each year thousands of animals are tortured and killed for the purpose of their skin. Not only do they slaughter the animals, they poison the earth while doing so. PETA is the biggest voice right now in advocating for animal rights. I wanted to share it with you guys since animal cruelty is a large arising issue. Do you guys have any thoughts or ideas about how they can better communicate their message through advertising to reach the largest number of people?
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