Wednesday, May 19, 2010
Economist TV commercial - India May 2010. Football
I got this Economist advertisement on my facebook updates. I thinks it's really interesting who their target audience is, what they are trying to accomplish, the timeliness of it all, and that it is a mainstream media/new source that is choosing to take a stand on a specific issue. What do you guys think? Why is it affective/not affective? Keep in mind that it is an advertisement in India.
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I really like this advertisement and I think it would be effective in many parts of the world, especially well-developed areas. We see kids in a desolate landscape enjoying themselves, and any person who has had a decent childhood/life recognizes how hard their life is, even before we see them pick up their guns. When we see that, no person couldn't be touched by how kids are stuck in a terrible situation where their lives are in danger. This commercial makes an emotional appeal that we all take notice of. I think it's extremely interesting that this advertisement is the work of a mainstream media source.
ReplyDeletewow, this is a really striking commercial. it really makes you think about all the other disadvantaged children in the world who are forced into horrible situations because of the few opportunities they have in life. it also touches on how brash commercialism and consumerism affects others world-wide. most people probably aren't thinking about the global social context regarding the products that they buy. this commercial definitely highlights how consumer choices SERIOUSLY affect others.
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